Methodical direct mail advertising is a proven tool for generating business. The more targeted your mailing list, the more successful this type of advertising can be.
Maintaining a current mailing list is essential. We recommend creating your own list and keeping it up-to-date using Return Service. Mail at least once a month. Rented lists vary in quality and may not provide the response you expect. If you rent a list, we recommend a test mailing to determine anticipated response. Random select addresses are used in this situation.
Post cards are a particularly effective medium for direct mail. Unlike letters in envelopes, properly designed post cards provide information immediately to the handler. While smaller post cards receive a first class postage discount rate, larger postcards can be sent at only slightly higher standard mail rates. Larger post cards provide more space to convey your message. And, they are less expensive to produce than letters inserted in envelopes.
